The market is replete with [email lists for sale]. But even though email campaigns are an important tool for any affiliate marketing business, ready-made email lists are a trap. Here is why you should never purchase email lists.
1. Your customers will consider them spam and will lose faith in you Many companies purport to offer you millions of email addresses for a relatively small cost. This is not the way to launch an email campaign or promote your affiliate products. If you purchase one of these out-of-the-box email lists, you will quickly be labeled a spammer. Most of the emails you send will immediately end up in junk boxes and trash bins.
2. Email lists for sale are generally of low quality Approximately seventy percent of the addresses on your list are likely bogus or duplicates. The remaining thirty percent are cold leads that have not requested to receive your message. A cold list full of duplicates and trash will never be worth what you pay for it (as little as that may be) and will never accomplish your goals. At best, it will be worthless. At worst, you will lose the trust of your customers.
3. Create a warm list There is a better way. You need to send emails to people that want to hear from you. Although not easy or quick, the best way to launch a successful email campaign is to create a targeted email list. Your web page can help you do this. Your landing page should ask visitors to sign your guestbook. Consider incentivizing them to do so by offering them a gift of some kind. Great gifts include an electronic newsletter, or a free report or book. Make sure these gifts are truly gifts. Suffuse them with valuable targeted content to richly reward your visitors for joining your list. In addition to sending them valuable content immediately after they join your list, send them valuable and targeted content on a regular basis. They will come to see you, over time, as a trusted advisor rather than a salesperson. This is where you want to be.
4. Technology can help There are many software programs that can help you manage your mailing list. We recommend that if you are just starting out you try one of the free offerings (and there are many). As you grow more sophisticated and your needs increase, you can consider one of the more high end offerings
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